Are you still asking yourself why it is worth investing in professional translation services?<\/p>\n
In Europe*<\/p>\n
90% of people prefer to browse websites in their own language<\/strong><\/p>\n Only 18% of people make purchases in a foreign language<\/strong><\/p>\n 44% of people are unable to find what they are looking for<\/strong> because the web pages are in a language they don’t understand<\/p>\n * source European Commission (Eurobarometer Survey 2011)<\/p>\n <\/p>\n A faulty translation can not only cause you to lose a growth opportunity but can cause much worse damage<\/strong>: to your reputation.<\/p>\n In the best case scenario poor quality translation<\/strong> can provoke hilarity, but it can create the impression of a similarly poor quality of work on the part of the person communicating. And thus to an impression that their products and services are of equally poor quality. In the worst case, real marketing crsises can be created, with significant repercussions on sales.<\/p>\n <\/p>\n The basic accuracy of a translation is not enough. The code of language<\/strong> exists in a cultural context<\/strong> which determines its meaning. To be sure of conveying the right message you need a translation that takes into account the cultural aspects of its target audience, and that reproduces it in terms of style and content.<\/p>\n <\/p>\n Machines are fast but, although they have attained good levels of accuracy in translation, they will never be able to handle sarcasm, humour, irony, word play, or the subtle difference between one tone of voice and another. They will never be able to understand nuances<\/strong>, they are machines. And so it is better to leave the sensitivity of a human being at the helm.<\/p>\n <\/p>\nTo protect your reputation<\/strong><\/h2>\n
To convey the right message<\/strong><\/h2>\n
Because communication between human beings should not be left to machines<\/strong><\/h2>\n
Because a good translation is a lot more than a simple substitution of words<\/strong><\/h2>\n